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Style and Fashion in the Heart of the Dolomites

A family of noble descent that has revolutionized the concept of luxury in Tyrol and beyond. Franz Kraler, his wife Daniela and their son Alexander have elevated shopping to an exclusive and convivial experience in boutiques surrounded by the natural light of the Dolomites, shrouded in history and designed to enhance haute couture garments as works of art. In Dobbiaco and Cortina, the Kraler family welcomes customers from all over the world, creating authentic and lasting bonds. Like the objects of desire which you can find in our boutiques.