Fendi is a timeless luxury brand founded by Adele and Edoardo Fendi in 1925. The first Fendi boutique opened in 1936, selling handbags but quickly transitioning into fur workshops. Today, the luxury brand is known for its avant-garde design with leather goods of the highest quality and a diverse and exclusive collection of accessories and bags, including the iconic "baguette".
British designer Kim Jones joins the Roman fashion house in 2020: artistic director of the Couture and Women's collections, he works alongside artistic directors Silvia Venturini Fendi and Delfina Delettrez Fendi, the third and fourth generation of the Fendi family. Under the current creative direction, the luxury brand continues its production of leather goods, garments and footwear, staying true to its promise of quality and creativity.