And what fashion! At Franz Kraler you can find only the best out of more than 200 international brands, with clothes and accessories for men, women and children.

“Dobbiaco is a town of three thousand or so and opening a business with luxury products was a risk. But the good thing, then and now, was a scarcity of clothing stores and no high-end boutiques.

Therefore, there was zero competition. Another not negligible positive aspect is that many valleys converge here, and with them many villages too. 

Plus, there is the landscape, with the Dolomites in the background, the ideal setting for those who, like us, are looking for uniqueness ". Even in the panorama.

“We ended up with those artfully crafted drawings in your hands, accurate in the strokes, and painted with love and devotion by whomever. They will allow us, sooner or later, to make an exhibition”.

The location, today, is more suitable than ever, for the geographical position, and the Tre Cime di Lavaredo which are reflected in the shop windows.

Perfectly included in the territory, Franz Kraler boutique is a bridge of harmoniously lived emotions between the past and the future with an innate and exceedingly rare inclination to hospitality.

On the 5th of December 2015, the new Franz Kraler space was inaugurated in Corso Italia 92, at the base of the Hotel Cortina’s building.

It showcases seven windows in the most central and prestigious position of the shopping street par excellence.

The environment is laid out in a sophisticated balance between retro elements and hi-tech technologies: there are luminous glass shelves which enhance the materials used, such as natural oak wood, lacquered pine, and leather. 

There is a feeling of uniqueness, elegance, exclusivity, a microcosm where reality and desire mix, precious memories and revelations, evidence of ancient knowledge, and hints of evolving worlds".

"It shows yet another challenge and a great personal and professional commitment to relaunch the image of Cortina d'Ampezzo thanks to enlightened entrepreneurship, capable of promoting the more contemporary aspects of modern culture while preserving traditions that elsewhere have disappeared over time".

This is the gravitational center of a unique world, permeated by the desire to combine ideas, art and trends. A location that aspires to be an exclusive stage for fashion shows, cultural events, exhibitions, cooking-shows or design events.

This way the fashion hub is expanding, becoming the hub of culture as well. The choice of a compatible architecture integrated into nature, almost entirely self-sufficient in terms of energy and consumption, is not surprising. It is a way to immerse yourself in the future while holding firmly to the past. You may find yourself between ancient royal stables and architectural experiments that are like a haute-couture dress, specially sewn on the personality of Daniela, Franz and Alexander by the mastery of the architects Andrea and Luca Marastoni , proven adventure companions of all their creative flashes.

Here, fashion interacts with the territory and aims for tomorrow. Two underground floors, perfectly hidden, capture the sunlight through a long window and a gold leaf wall, to represent the preciousness of what the Kralers keep inside their romantic alcove. Multifunctional since its beginnings, the extension of Via Dolomiti 46 believes in people and ideas and, like a cave, recalls the more reserved profile of the Kralers, the one that speaks of sincerity, kindness, and commitment.

The architectural composition confirms Franz and Daniela's genius in decoding the sphere of fashion and art in the broad sense, expanding the concept of the shopping experience even outside of the boutique. It is changing constantly, with creativity and refinement: anticipating is what most distinguishes them, waiting to know what they have in store for tomorrow. 

Eco-compatibility becomes a vital necessity, with energy saving systems such as cutting-edge insulators, structures made with typical local materials, and the adoption of modular and versatile construction systems.

The construction underground recalls the cave, the ancestral desire to shelter from the cold and protect ourselves without being seen and this is our goal; our energy comes from the earth by adopting a geothermal system that allows us to use the temperature differences to produce heat or cooling at zero cost!

Respect for the environment and the surrounding architecture point out the respect for everything around us; we believe that if there were more respect and awareness of our values, everyone's life would be better. Not to desire for more, but to grant everyone a better life, for everyone to be proud of what they have.

A three-story building dedicated to men's fashion, in Corso Italia 76, overlooks Piazza della Conchiglia, the beating heart of the city center.

Not only do they have Loro Piana, Cucinelli, Kiton, brands that belong to the classic sartorial tradition, but also Gucci, Saint Laurent, Valentino, and Balmain can all be found inside this important architectural structure to answer the need of enhancing luxury.

The living room with a fireplace area on the upper floor is a space dedicated to conversation and where clients can relax. 

On the walls the works of photographer Antonio Guccione stand out. They are dedicated to three great stylists who have disappeared: Versace, Moschino, and Ferrè. The feeling is one of a men's luxury atelier, underlined by those photographic images that welcome guests as they enter. Once inside, they embark on a journey into exclusivity, in that man-space made not only of clothes, but also of a concept that starts from afar. It is Franz and Daniela's deep knowledge of the rules of luxury and what the customer wishes, that makes the essence of beauty and glamor tangible.

Franz Kraler in Cortina, Corso Italia 119, is the first luxury department store in the Dolomites; a perfect shop combining dedicated corners and lounges in which to best present the collections of each season. Refined and versatile, it is laid out on two floors, with an area dedicated to men's wear on the first basement level, and the best of the women's collections on the ground floor. On the raised floor, the large windows overlook the square facing the Boutique and offer the fantastic view of the entire Corso up to the church steeple.

Heading north, opposite the Basilica of San Filippo and Giacomo, at Corso Italia 76, you encounter the first Franz Kraler store in Cortina. Here, since December 2020, Kraler has hosted the first Louis Vuitton boutique in the Italian Alps. In an elegant and contemporary space set with vintage furnishings and works of art, the Maison presents its Women's and Men's collection of bags, accessories, clothing, shoes, jewelry, watches, fragrances and iconic travel sets.  

On Corso Italia 92, Franz Kraler for Children is located at the base of the Hotel Cortina’s building. Further up at #107, the new experimental design concept of the historic space has become the unique setting of Maison Dior.

Corso Italia in Cortina is undoubtedly the reference point of the Italian VIP scene: for this reason, the dream was to stitch-up the urban fabric with a series of stores offering the customers a journey; a shopping experience reaching beyond the basic purchase process. The search was on for a story of care and attention to the customer in the name of professionalism, sentiment, tradition, and a sense of belonging. All this to be achieved by restructuring relatively new buildings, giving them a unique high-level character and a soul. This would offer the perfect scenery for the most important Maisons in the world.

It changes, it transforms. With geographical and temporal punctuality, the Kralers, this is how this family so united in terms of affection and enterprise is known, have added another piece to their precious luxury mosaic. Along Corso Italia, today a constellation of FK’s tells a story of courage and efficiency, but above all a story of taste and passion, the result of a rewarding strategy that focuses on the territory and on the customer, who is always at the top of Franz, Daniela, and Alexander’s choices.

The Corso Italia multi-brand store dedicated to women, accessories for women, children, and men, represents a sort of cathedral of luxury, a ritual that brings back the purchase experience to "touch the garments" rather than to merely "touch the screen".

The Kralers bring the shops back to the territory, giving value to the rituality of shopping, made up of people who understand, welcome, and stimulate.

Following the new partnership with the famous Louis Vuitton fashion house, the men's clothing and accessories collections find their ideal setting at Corso Italia 111. There we find an environment with warm tones dedicated to tailoring lines but also to the most avant-garde items on the scene.

There is also international fashion on the floor below the women's collections. Men’s and Women’s proposals recompose the mosaic of luxury in a dialogue of proximity within a single building dedicated to fashion and luxury.

Time, in fashion, is crueler than in other sectors, imposing a fast pace without ever allowing time to rest. Habit is an enemy to fight, and novelty requires a spirit of sacrifice!

There is no pandemic, there is no time for reflection… the show must go on, and the Kraler family, of historic multi-brand store fame in Dobbiaco and Cortina, faithful to its rules, restructures and renovates the store in Bolzano.

A new luxury shopping destination: the store is located at #4 in via Leonardo da Vinci, just outside the historic center.

A new luxury shopping destination, the store in Bolzano is located at number 4 in via Leonardo da Vinci, just outside the historic center. The store features a sober, linear style, dominated by soft colors and lots of light. There is also a contemporary art gallery whose centerpieces are the garments of the most important international fashion brands collections, specially chosen and selected by Daniela Kraler.

The space is divided into three distinct levels in order to allow an organic distribution of the clothes and distinction with accessories and footwear. Upon entering you can easily identify the area with the items you are looking for, allowing you to quickly locate the items of your dreams. To understand all that each area has to offer, we recommend you visit them all!

Now Bolzano shines under the spotlight with an unprecedented proposal, linked to the world of luxury.

A challenge for the Kraler family who aspires not only to become a point of reference for anyone seeking the exclusivity of international brands, but also to feed the artistic/cultural fabric of the city, combining ideas, art, and trends.

December 2020: the Queen of the Dolomites hosts the first Louis Vuitton boutique on the Italian Alps.

The project was strongly desired by the Maison, who chose to join forces with Franz Kraler. He exclusively placed the entire range of the brand's products in one of its historic spaces at #76-78 in Corso Italia.

Surrounded by vintage furnishings and works of art, this is the contemporary and elegant staging place where the Maison presents the Women's and Men's collections of bags, accessories, clothing, shoes, jewelry, watches, fragrances, and iconic travel sets.

Allegra Tirotti Romanoff, Stefano Bizzarri, lo chef Davide di Fabio, grazie alla famiglia Kraler hanno voluto portare un po' di loro e del loro mondo a Cortina, creando un pop up restaurant dall'immagine fresca e contemporanea, una vetrina sul mare nella stupenda località di montagna. 

Nella boutique di Franz Kraler in corso Italia 119 si è ricreato uno scorcio sui primi raggi di sole della riviera, una cena riservata, pochi intimi, un menù unico, un buon sound e la voglia di accogliere gli ospiti come a casa, tra gli splendidi vestiti della boutique, i libri, i fiori e il buon vino.

Come una brillante stella cometa, che indica la strada e che estende la sua coda verso l’infinito, così Corso Italia non finisce più fondendosi con Via Majon di Sopra: da quest’inverno il suo glamour si allunga infatti verso le vette più iconiche, quelle delle Tofane, per illuminare con i colori dell’alta moda un rifugio su quei pendii verdi d’estate e imbiancati in inverno.

La Regina può vantare così un altro primato, oltre all’ambiente esclusivo e alle frequentazioni eccellenti, che la collocano da sempre ai vertici del gradimento turistico. Complice e anche artefice, Franz Kraler contribuisce da anni a far parlare della Regina con le sue alleanze internazionali, con gli ambìti eventi, con la sua capacità di vedere oltre, di pensare ad una “nuova Cortina” senza per questo rinnegare quella tradizionale. E’ così che è nata l’iniziativa che allunga Corso Italia portando quell’insieme di valori, di gusto e di partnership eccellenti anche in un piccolo rifugio apparentemente periferico, Ria de Saco. Come una Cenerentola alpina, questa piccola chicca di legno e sassi si sta trasformando nel più iconico approdo in alta quota, scelto anche da Maison Valentino per raccontare la nuova party collection pensata da Pierpaolo Piccioli, tutta nei toni di oro e viola. Una collezione dal forte spirito festivo, che ha trovato proprio nel binomio Fashion Weekend-inaugurazione di Ria de Saco la sua collocazione d’eccellenza. 

E proprio Let’s Party in gold and purple è la parola d’ordine che ha riecheggiato non solo ai 1360 metri del rifugio - per quest’inverno solo leggermente ritoccato secondo il gusto della famiglia Kraler e della Maison, ma che dalla primavera subirà un’importante ristrutturazione ed ampliamento - ma anche al civico 119/127 di Corso Italia. Qui, nella serata di sabato 10 dicembre, si è svolto l’esclusivo cocktail party firmato dallo chef stellato Graziano Prest, che si occupa anche della ristorazione del rifugio. La sua celebre “penna culinaria” firma infatti sia le proposte giorno, caratterizzate da un menù adatto allo sciatore, ma non per questo meno raffinato, sia quelle pensate per la cena, dove brillano alcuni dei piatti che lo hanno reso così amato.  

Le stelle, qualche volta, hanno solo tre punte, ma sono talmente brillanti da offuscare tutto il resto: la nuova iniziativa della famiglia Kraler, di Maison Valentino e di Graziano Prest vuole rappresentare, dall’inverno 2022, la via maestra che contribuirà a condurre Cortina verso la meta della notorietà olimpica.

Glamour, luxury and the art of hospitality in the beating heart of Bolzano: Palais Campofranco is home to the new boutique of the cosmopolitan Franz Kraler brand, which brings the luxury of the big names of international fashion to the city.

The building, at Via Della Mostra 1, corner of Piazza Walther, is part of the project to redevelop a corner of Bolzano's historic centre

The Kraler family's challenge to the world of luxury continues in the city capital with a store covering an area of 150 square metres, housed on the ground floor of the famous building built in 1300, which belonged to the Habsburgs of Lorraine and is now owned by Count Georg von Kuenburg. A bond that the Kralers continue to cultivate with the tradition and history of the area after the redevelopment of Emperor Franz Joseph's stables in Dobbiaco, home of the "fashion castle" and their headquarters.

The spaces, redesigned by the Marastoni studio of Bolzano, which house the collections of Gucci, Fendi, Valentino, Christian Louboutin - to name but a few - boast an ultra-modern layout, with the inclusion of a digital backdrop with a large arched opening at the back. Hidden at the back, a 100-inch high-definition monitor for projecting themed films completes the 'perspective deception' by capturing the customer's imagination and expanding the size of the display space.

The monochrome of the walls and furnishings is interrupted by a dramatic carpet that cuts across the floor. Decisive, finally, is the chiaroscuro play that is created in the room thanks to a careful study by the Via Bizzuno technical office: the light has been carefully hidden in the false ceiling and in the side niches and emphasises, with precision, the display areas and accentuates the shadow zones of the arches to increase the perspective.