HOKA is a sportswear brand that designs and distributes running shoes. It was born in the French Alps in 2009, when athletes Jean-Luc Diard and Nicolas Mermoud, decided to design a running shoe with an oversized sole, able to easily handle downhill runs.
Thanks to the shoe's cushioning and stability, HOKA quickly gained popularity. "We believe that every person is an athlete", and that's why Hoka today aims to ensure that everyone has access to running, hiking, fitness and other outdoor activities.
