Instantly recognisable emblems of the brand, logos enrich designs in new and unexpected ways. Behind every logo lies the tradition and value of the House, an everlasting medium one can wear again and again. Following the idea of constant change and experimentation, different iterations of the logo have been presented each collection. The maxi GG, a new version of the historic monogram, animates a selection of ready-to-wear and accessories for the Gucci Aria collection.