Max Mara Teddy Ten at Franz Kraler
Cortina, December 2023 – Max Mara celebrates the 10th anniversary of the iconic Teddy bear Coat at the Luxury Multibrand Store Franz Kraler at Corso Italia 119, Cortina, Italy.
Since its catwalk debut 2013, the iconic coat seduced the fashion world and quickly became one of the most thought-after coats for women, thanks to its irresistible “cocoon”- shape and the perfect alchemy between glamour and playfulness.
This occasion called for a Fashion Adventure around the world: starting in China and Japan, through London and Milan and finally reaching mesmerizing Cortina d’Ampezzo.
Franz Kraler is the first Luxury Department Store of the Dolomites Region. The ideal store with concept corners and dedicated lounges to present every collection of each season flawlessly and perfectly.
Max Mara steps up to the scene starting December 15th as the main character and presents an unforgettable installation on the storefront terrace of Franz Kraler and a carefully dedicated corner showcasing the iconic Teddy Ten with exclusive accessories from the Collection.
With this celebration, the Limited Mini Teddy Coat, for girls aged 5 to 12, will be exclusively available, as well as crucial and authentic must-have accessories: adorable mittens, earmuffs and fluffy ear cups with teddy bear ears.
Max Mara and Franz Kraler celebrate their collaboration with an exclusive party December 29th, where guests will be warmly welcomed and cozily embraced by the fluffy Teddy Bear Coat.
Details:
Party Teddy Ten
Friday, December 29th
5.30pm – 8.30pm
Corso Italia 119/127, Cortina, Italy
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